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In order for a business to survive, it must have customers. In order to have customers it must sell a product or service that people want or need. Then it must find ways to reach out to those potential customers in order to convince them that their wants and needs can be satisfied by that particular business. In a competitive marketplace, where every business is reaching out to a finite universe of consumers, getting enough customers “in the door” not only requires excellence in the product or service being offered, but most certainly in the ways in which the business promotes itself and markets it product or service to the public.

Without marketing, a business may offer the best products or services in the industry, but none of its potential customers would know about it. Of course, not everyone will be interested in every product or service offered, which is why one of marketing’s functions is to research a company’s target audience – those consumers who are most likely to need and purchase what it is selling. This research includes paying attention to buying trends – what people are looking for – as well as investigating what one’s competitors are selling, how they are attempting

#1: Just as it’s true with a written blog post, or, indeed, any other form of advertising, content is king. That means that your YouTube video must tell an original and interesting story. People are simply not going to have much patience with a boring or conventional video. Engaging your audience is key, and it’s not always important for your content ideas to relate directly to your product or business. This is particularly true if you’re in an industry that’s hard to get people excited about. What sometimes is more important is linking your business with content that connects your product or service with a positive emotion. Think outside the box and remember to keep it interesting.

#2: While nobody expects your video to be Hollywood quality, it’s still important for it to be watchable. That means it must be clearly seen and heard. Make sure your camera is in focus and correctly aimed on the subject you are shooting. Also, be sure that your lighting is sufficient. In addition, understand that bad audio can tank your video within seconds. Even the most polished visuals will be wasted if the sound is too low, or there is too much interference or background noise. Viewers have come to expect a

Regardless of the seemingly never-ending innovations in the world of online marketing, unique, high-quality content will continue to be the most important aspect of any campaign. However, there are some other interesting trends that the cognoscenti believe will dominate throughout 2017. They include:

• Augmented Reality – The popularity of Pokémon Go proves that enthusiasm for AR experiences is real. This year, more brands will be coming out with AR games and ads, and attempts to capitalize on the AR apps that already exist.

• Live Video Streaming – Thanks to faster internet speeds and the ubiquity of mobile devices, live video will be utilized by more and more brands and individuals.

• Data Visualization – The use of infographics will give marketers the ability to provide their target audiences with factual information via charts, graphs, animations, and other data visualization tools.

• Native Advertising – Advertising that eschews traditional formats and includes some editorial content such as a blog post or infographic helps marketers build trust and engagement.

• Niche Market Targeting – In order to break through the growing crowd of

YouTube, the video-sharing website, was created in 2005, and since then has become one of the largest, most visited websites in the world. YouTube has massive traffic and viewers with over 1,325,000,000 people utilizing it for personal, educational, and commercial reasons. There are currently 300 hours of video uploaded to YouTube every minute of every day – that’s five hours of video content every second! 4,959,000,000 YouTube videos are viewed daily, and the total number of hours of video watched on YouTube each month is approximately 3.25 billion.

Today, YouTube is a critical marketing tool for any company in any industry. In fact, since its launch, the Top 100 Global Brands have published a total of 258,000 videos across 1,378 YouTube channels, attracting over 9.5 billion total views. What helps makes YouTube such an essential element of any marketing strategy is its ease of importing and uploading video content. With a simple flip camera, or even a mobile phone with video capabilities, basic videos can be created. And because of its easy-to-use format, messages on YouTube can spread quickly and efficiently across a variety of mediums including Facebook and Twitter, embedded in websites, and