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SBA Presentation by Ben Elias: Tuesday 3pm in Downtown San Francisco

September 11, 2017  |  Post by: Brandi M

Powerful Technology & Marketing Solutions…For Small Businesses ONLY

Benjamin Elias from The Click Experts will be giving an instructional work shop for the Small Business Association (SBA) on 17 tips, tools and tricks for powerful marketing in today’s fast paced business world.

Benjamin Elias with Michael Gerber

Gerber

Benjamin has consulted and absorbed the best practices from industries such as: technology, financial services, import/export, software platforms, manufacturing, healthcare, staffing, database agencies, food service and real estate.
Are you looking for fresh ideas, practical information and proven strategies to grow your business and increase your profitability?

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Come join us!

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The Importance of Marketing

July 19, 2017  |  Post by: Al Krulick

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In order for a business to survive, it must have customers. In order to have customers it must sell a product or service that people want or need. Then it must find ways to reach out to those potential customers in order to convince them that their wants and needs can be satisfied by that particular business. In a competitive marketplace, where every business is reaching out to a finite universe of consumers, getting enough customers “in the door” not only requires excellence in the product or service being offered, but most certainly in the ways in which the business promotes itself and markets it product or service to the public.

Without marketing, a business may offer the best products or services in the industry, but none of its potential customers would know about it. Of course, not everyone will be interested in every product or service offered, which is why one of marketing’s functions is to research a company’s target audience – those consumers who are most likely to need and purchase what it is selling. This research includes paying attention to buying trends – what people are looking for – as well as investigating what one’s competitors are selling, how they are attempting

Four Tips to Improve Your YouTube Marketing

June 17, 2017  |  Post by: Al Krulick

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#1: Just as it’s true with a written blog post, or, indeed, any other form of advertising, content is king. That means that your YouTube video must tell an original and interesting story. People are simply not going to have much patience with a boring or conventional video. Engaging your audience is key, and it’s not always important for your content ideas to relate directly to your product or business. This is particularly true if you’re in an industry that’s hard to get people excited about. What sometimes is more important is linking your business with content that connects your product or service with a positive emotion. Think outside the box and remember to keep it interesting.

#2: While nobody expects your video to be Hollywood quality, it’s still important for it to be watchable. That means it must be clearly seen and heard. Make sure your camera is in focus and correctly aimed on the subject you are shooting. Also, be sure that your lighting is sufficient. In addition, understand that bad audio can tank your video within seconds. Even the most polished visuals will be wasted if the sound is too low, or there is too much interference or background noise. Viewers have come to expect a

Online Marketing Trends That Will Dominate 2017

May 10, 2017  |  Post by: Al Krulick

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Regardless of the seemingly never-ending innovations in the world of online marketing, unique, high-quality content will continue to be the most important aspect of any campaign. However, there are some other interesting trends that the cognoscenti believe will dominate throughout 2017. They include:

• Augmented Reality – The popularity of Pokémon Go proves that enthusiasm for AR experiences is real. This year, more brands will be coming out with AR games and ads, and attempts to capitalize on the AR apps that already exist.

• Live Video Streaming – Thanks to faster internet speeds and the ubiquity of mobile devices, live video will be utilized by more and more brands and individuals.

• Data Visualization – The use of infographics will give marketers the ability to provide their target audiences with factual information via charts, graphs, animations, and other data visualization tools.

• Native Advertising – Advertising that eschews traditional formats and includes some editorial content such as a blog post or infographic helps marketers build trust and engagement.

• Niche Market Targeting – In order to break through the growing crowd of

Marketing on YouTube

April 12, 2017  |  Post by: Al Krulick

YouTube

YouTube, the video-sharing website, was created in 2005, and since then has become one of the largest, most visited websites in the world. YouTube has massive traffic and viewers with over 1,325,000,000 people utilizing it for personal, educational, and commercial reasons. There are currently 300 hours of video uploaded to YouTube every minute of every day – that’s five hours of video content every second! 4,959,000,000 YouTube videos are viewed daily, and the total number of hours of video watched on YouTube each month is approximately 3.25 billion.

Today, YouTube is a critical marketing tool for any company in any industry. In fact, since its launch, the Top 100 Global Brands have published a total of 258,000 videos across 1,378 YouTube channels, attracting over 9.5 billion total views. What helps makes YouTube such an essential element of any marketing strategy is its ease of importing and uploading video content. With a simple flip camera, or even a mobile phone with video capabilities, basic videos can be created. And because of its easy-to-use format, messages on YouTube can spread quickly and efficiently across a variety of mediums including Facebook and Twitter, embedded in websites, and

Software Development Programs

March 13, 2017  |  Post by: Al Krulick

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Computer software, also known as a software program, is a set of instructions and associated documentation that tells a computer what to do or how to perform a task. Everything a computer does is done by using a computer program, from its basic operating system to any one of a myriad number of applications designed to accomplish a specific undertaking.

For example, this article was created using a word processing software program called Microsoft Word that was loaded onto a personal computer running the operating software program, Microsoft Vista. It was originally stored on a program called Trello, which is a collaboration program that organizes projects, and then it was uploaded to WordPress, which is an online, website creation tool. The finished article can then be accessed by a reader using a web browsing program such as Mozilla Firefox or Apple Safari that is used to view web pages on the internet.

Software development is the process of writing and maintaining the source code that underlies all operating systems and applications. It includes all that is involved between the conception of the desired software through to the final manifestation of the pr

Social Media Marketing

February 15, 2017  |  Post by: Al Krulick

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Social media marketing is the use of social media platforms and websites to promote a product or service. Most social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of their ad campaigns. Companies can address a range of stakeholders through social media marketing, including: current and potential customers, current and potential employees, journalists, bloggers, and the general public.

Social networking websites are based on building virtual communities that allow consumers to express their needs, wants, and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers.

To this end, companies make use of platforms such as Facebook, Twitter, YouTube, and Instagram to reach a much wider audience than they can through the use of traditional print, TV, and radio advertisements alone, and at a fraction of the cost. In return, customers can now post reviews of products and services, rate customer service, and ask

The Importance of Online Marketing in 2017

January 17, 2017  |  Post by: Al Krulick

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Ecommerce continues to grow and competition will ramp up, as well, in 2017. This means that customers will be harder to win, easier to lose, and fussier on price and user experience. The low barriers to entry and the fact that consumers can switch from brand to brand with the touch of a button, means that those who fall behind when it comes to customer experience and pricing strategy will lose out. So, the savvy online marketer will have to keep up with the latest trends in order to stay ahead of the pack.

Here are some tips for online marketing in 2017:

 Influencers are becoming increasingly important because they are considered credible and, unlike classic advertising, their opinion is trusted. To be successful in 2017, you will need to cooperate with bloggers, YouTubers, etc., and win them over with your products and services.
 Just as influencers need be enlisted, so must users. Users who are convinced of something are an ideal marketing instrument because they transfer their conviction to the wider market.
 Customers will have to be better informed and more inspired; it’s no longer enough just to offer products that are accompanied by a description.

The Power of Online Marketing

November 18, 2016  |  Post by: Al Krulick

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Online, or digital marketing, is an umbrella term for the marketing of products or services using digital technologies. It includes any effort to spread the word about a company that uses the internet as an advertising medium.

Over the last two decades, online marketing has become an absolute necessity for every business that wants to reach its target consumers. No longer can a company put an ad in the Sunday newspaper and assume that everyone will read it and then go out and buy its product. In fact, these days, if your business does not have an online presence, it might as well be invisible.

Indeed, online marketing has become so pervasive that is has resulted in a paradigm shift in the customer/advertiser relationship – people are now in control of their marketing experience and businesses must use various internet platforms in order to adapt to the changing expectations of consumers who are wanting ever-more sophisticated offerings throughout the purchasing journey.

But even though the balance of power has shifted in favor of the consumer, businesses should not be unmindful of the many advantages that online marketing offers. For example, the use of dig

Salesforce in San Francisco

October 26, 2016  |  Post by: Al Krulick

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Salesforce.com is a cloud computing company headquartered in San Francisco, California, with regional headquarters in Morges, Switzerland, India, and Tokyo. The company was founded in 1999 by former Oracle executive, Marc Benioff, and his partners, Parker Harris, Dave Moellenhoff, and Frank Dominguez. The company specializes in SaaS – Software as a Service – a licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.

In June 2004 the company’s initial public offering was listed on the New York Stock Exchange under the stock symbol CRM and raised $110 million. Today, Salesforce is one of the most highly-valued, American cloud computing companies with a market capitalization above $55 billon. It has nearly 20,000 employees and revenues of $7 billion per year. Salesforce.com has its services translated into 16 different languages and has over 2.1 million subscribers.

Salesforce’s main product is a CRM (Client Relationship Management) system that helps companies automate such tasks as customer information, contact and case management, communication tracking and scheduling, and sales opportunities and forecasting. It gathers, organ