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The Google-Focused SEO Pitfall
So you’ve decided to expand your business’ presence online. You’re adding a website, maybe looking into some PPC advertising, and after doing some research, you realize you need some SEO, or search engine optimization. All well and good, but there are several pitfalls newbies and even experienced SEO pros can fall into. One I’m going to discuss today is focusing your SEO too hard on Google alone.
Sure, Google is the unrivaled king of search engines. It generally accounts for around 66.7%, or two thirds, of ALL searches. And of that other third, of course, it turns out a large number are for, ironically, “Google.” But what often gets overlooked in all these subjective number comparisons is the sheer objective number of total queries. The United States generates around 16 BILLION search engine queries every month, so while other engines such as Bing and Yahoo are only combining for a paltry third of them, to ignore them in your SEO campaign is to cast aside around 5 BILLION queries every month.
It isn’t hard to pick up this slack. If you already rank well on Google, making sure your site does so on Yahoo and Bing among others is frankly picking low-hanging fruit. Google, Yahoo, Bing, and others all rely on different algorithms to determine a site’s rankings. These algorithms look at a site and attempt to accurately rank it’s relevance according to certain factors. These factors can include things like keyword occurrence and density, the number and quality of other sites that link to the one being ranked, and even how and when bold and italic fonts are used. While each engine’s algorithm necessarily gives each factor different weight, they all do tend to look at the same factors generally. This means that while focusing on one or a few factors specifically can help your site climb the rankings with one engine (like Google), it may not always have the same results across the board. A well tailored SEO campaign will focus on all the components of a site that 
search engines use for determining rankings, not just cherry picking those stats or factors that Google values highest. Doing this not only helps a site rank higher on Bing, Yahoo, and others, it can also be that extra edge a site needs to climb those last few sites on Google and come out on top. In the end, all search engines attempt to rank sites based on their best overall user experience, and they are constantly changing their algorithms to better reflect that when ranking sites. A good SEO campaign focuses on legitimately enhancing a site’s content and structure to better provide a good experience to the user while doing so in a way that allows maximum rank among ALL factors used by ALL search engines to provide a comprehensive solution for the client and avoiding cheap black-hat tactics that can end up detected and cause a site to become blacklisted.
Hiring professionals like The Click Experts to do your SEO can provide benefits to the client well beyond the cost. Just think what your share of those 16 BILLION queries every month could be. A good SEO campaign run by professionals can draw in a large amount of new and qualified traffic to your site, allowing you to grow your online presence, something no business in our current day and age can really be without. As the old adage goes, “build a better mousetrap, and they’ll beat a path to your door.” We can be the way potential clients find out you have built that better mousetrap. Contact us today and let us show you what we can do for your business.